We don't skimp on natural ingredients
At S.W.A.P. we're all about transparency. We want you to be buying our bars, knowing that you're not just helping out the environment, but you're not using harsh chemicals, and you're supporting a family-owned, small business.
We only use the best, natural, non-harmful, components in our bars, to make sure you've got clean hair AND conscience!
To make the process easier for you, read this page, we've provided a summary of each ingredient and an explanation as to why we use it; to help you know what you're buying. If you have any further questions; email , and you can speak directly with our product developer.
In the meantime, here's a list of things we DON'T use
No Synthetic Fragrances
No Animal Derivatives
No Harsh Chemicals
No Propylene Glycol
No Artificial Colours
No Harsh Detergents
No Animal Testing
No Palm Oil
No Packaging Waste
Ingredients in all bars
GUAR GUM -
This is a thickener from the seed of the guar plant, guar plants are legumes. Guar Hydroxypropyltrimonium Chloride is an organic compound that is a water-soluble, quaternary ammonium-derivative of guar gum. It gives conditioning properties to shampoos and after-shampoo hair care products. Outside of our usage, it's widely used in natural healthcare because of the fabulous ingestible properties and other cosmetics as a thickening agent.
SODIUM COCOYL ISETHIONATE -
This is a surfactant alternative to sulphate. It imparts lather into shampoo and serves perfectly as a cleaning agent. It is a sodium salt ester or a fatty acid made from coconut oil. You can't find any surfactant that is milder or safer than this one!
PLANT ORIGIN GLYCERINE -
THIS IS NOT PALM DERIVED! This is 100% naturally-derived from rapeseed and soybean (canola) and is a great natural humectant (draws moisture to itself). It's a remarkable moisturiser for the skin and hair and will protect the scalp. Its thick viscosity makes it a fabulous frizz-killer and curl-definer. In large and non-diluted doses this can strip colour from the hair but at the balance we use, you won't see that effect.
SODIUM LAURYL SULFOACETATE (SLSA) -
This may have a similar-looking name but it's not a sulphate, we are really proud to call our bars sulphate-free! This is a great alternative to Sodium Sulfate (SLS and SLES, which are suspected carcinogens). It gives a rich lather to the bar without the possibility of skin irritation which can come with SLS and SLES. This product is derived from coconut oil, and conforms to Ecocert's natural and organic cosmetic standard and is 100% of natural origin. It's a high-performing foaming agent that gives your hair the cleansing that it needs!
This is just in our Dry Or Damaged and Colour Treated bars. Betaine is a fabulous, naturally-occurring amino acid derived from sugar beets. We've added this because of its excellent strengthening and healing powers for hair that has been damaged from treatments such as bleaching, straightening, blow-drying, weather conditions or colouring, and it's the ability to maintain elasticity in hair that has been colour treated. In other words - this gal will TREAT your hair to the nourishing that it needs whether your hair is dry and brittle or coloured to the max.
ADDITIONAL ADDITIVES -
Click on each extract/oil/additive below to read about it.
Full list of ingredients in each bar (INCI)
THE OG -
Sodium Cocoyl Isethionate, Guar Gum (Hydroxypropyl Guar Hydroxypropyltrimonium Chloride), Plant Origin Glycerin (Glycerin), Natural Coconut Fragrance, Moroccan Argan Oil (Argania Spinosa Kernel Oil), Coconut Oil (Cocos Nucifera), Sodium Laurel Sulphoacetate, Betaine, Shea Butter (Butyrospermum Parkii)
COLOUR TREATED -
Sodium Cocoyl Isethionate, Guar Gum (Guar Hydroxypropyl Trimonium Chloride), Jojoba Oil (Simmondsia Chinensis), Avocado Oil (Persea Gratissima), Sweet Almond Oil (Prunus Amygdalus Dulcis), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract), Coconut Oil (Cocos Nucifera), Sodium Laurel Sulphoacetate, Betaine, Shea Butter (Butyrospermum Parkii), Essential Oils of: Rosemary - Rosmarinus Officinalis (Rosemary) Leaf Oil, Orange Oil Citrus - Citrus Aurantium Dulcis (Orange) Peel Oil, Lavender Oil - Lavandula Angustifolia, Rose Oil - Rosa Damascena Flower Oil, Ylang Ylang - Cananga Odorata Flower Oil, Cedarwood Oil - Cedrus Atlantica Bark Oil
DRY OR DAMAGED -
Sodium Cocoyl Isethionate, Guar Gum (Guar Hydroxypropyl Trimonium Chloride), Plant Origin Glycerine (Glycerin), Sweet Almond Oil (Prunus Amygdalus Dulcis), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Salvia Hispanica(Chia) Seed Oil, Sodium Laurel Sulphoacetate, Betaine, Lilly Pilly Extract (Syzygium Leuhmanii Fruit Extract), Oatmeal Extract (Glycerin (and) Water (aqua) (and) Avena Sativa (Oat) Extract), Shea Butter (Butyrospermum Parkii), Essential Oils of: Santalum Album (Sandalwood) Oil, Cedarwood (Cedrus Atlantica Bark Oil), Patchouli (Pogostemon Cablin Oil), Vetiver (Vetivera Zizanoides Root Oil) Frankincense (Boswellia Carterii Oil)
Sodium Cocoyl Isethionate, Guar Gum (Guar Hydroxypropyl Trimonium Chloride), Plant Origin Glycerine (Glycerin), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Sodium Laurel Sulphoacetate, Shea Butter (Butyrospermum Parkii), Panax Ginseng Root Extract, Salvia Officinalis (Sage) Extract, Seaweed Extract (Ascophyllum Nodosum), Essential Oils of: Juniperus Communis (Juniper) Wood Oil, Rosemary - (Rosmarinus Officinalis (Rosemary) Leaf Oil), Cedarwood - Cedrus Atlantica Bark Oil, Orange Oil - Citrus Aurantium Dulcis (Orange) Peel Oil, Pink Grapefruit Oil - Citrus Paradisi (Grapefruit) Oil, Lemon Oil - Citrus Medica Limonum (Lemon) Peel Oil, Lime Oil - Citrus Aurantifolia (Lime ) Oil, Mandarin Oil - Citrus Nobilis(Mandarin Orange) Peel Oil, Petitgrain OIl - Citrus Aurantium Amara (Bitter Orange) Leaf Oil, Bergamot - Citrus Aurantium Bergamia (Bergamot) Fruit Oil